The Market Research Master Guide: 5 Must-Have Tools for Research in 2023

Any form of Marketing begins with research. Solid groundwork not only allows you to penetrate the market but also helps disrupt existing players. And to conduct solid research, you will need the help of equally solid research tools.

The Internet is flooded with plenty of tools, each promising to provide you with the best of the best. You could easily get overwhelmed by the sheer variety of tools at your fingertips. Here’s where our selection of tools can help you decide on your research partner.

Google Analytics

Before we get started if you are not using Google Analytics then what are you even doing? Google Analytics is an analytics tool for websites provided by Google. It allows you to track and analyze traffic and user behavior on your site. This means you know exactly how much time your users spend on a particular section on your site.

It is easy to set up and very user-friendly too. The best part is that you get all that for free. You can get access to more data and insights with their paid version. And if you pair Google Analytics with Google Search Console, the information and insights at your disposal will be immense.

All-in-One SEO Tools

There are a few SEO tools like Ubersuggest, SEMrush, and Ahrefs that offer you a hoard of features. They differ slightly but possess almost the exact same features. With any of them, you can do keyword research, analyze your competitors, optimize your site, and get access to hundreds of other metrics. Their free features are limited, thereby requiring you to get a paid subscription for complete access.

Google Trends

Another freebie from Google, this tool lets you know the trending topics searched on Google. Including real-time trends, and daily search trends with the ability to filter them by the region of your choice. You can also explore topics or search queries to view their search statistics and related topics. With these, you can stay up to date with the latest trends and not miss out on anything.

Statista

If you are in need of data for new products or features then look no further. Statista specializes in market and consumer data. If you know what exactly you want, you can get deep insights, visualized data, along with highly detailed reports. And all of this comes at a price. The free version is severely limited. You would have to cough up a few bucks to get anything of value.

Survey Tools

SurveyMonkey and Typeform are online survey tools that you can use to create and circulate surveys. With them, you can obtain Reviews, survey data for market research, employee surveys, and more. The surveys are easy to create and customize. Both the tools offer free and paid plans with features varying accordingly.

There you go, five invaluable tools to help you gauge the market. Although the market is filled with a multitude of tools, there is one essential bit you need to know to help you sail smoothly. The trick is to use the least amount of tools to get the most amount of sensible data. If you know exactly what you want, you are already halfway there.